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Regular bingo’s loss is online bingo’s gain, as land-based bingo hall operators have reported damaging losses due to the heavy snow that has hit many parts of Britain over the last couple of weeks. Bingo halls hit by snow Rank, operator of 35 Grosvenor Casinos and more than 100 Mecca Bingo clubs around the country, this week estimated that it lost around £3 million in revenues as a result of the snowy January – reflecting fears that the bad weather could hit overall economic activity and push Britain into recession. In fact, things have been slowing down for land-based bingo for a while now. Even before the terrible weather, hit, Rank saw profits before tax slip four percent year on year to £31.3 million in the six months ending December 2012. Online bingo’s gain With most Britons staying inside whether the snow can’t get them, the obvious winner from all this have been the online bingo and mobile providers. After all, you don’t have to be a genius to figure out that online can be accessed from inside your home, while land-based bingo requires a trip to your local hall. Bet365 Bingo, Giggle Bingo, Winner Bingo and others all offer the usual games you can find at your local bingo hall. And what’s more, most of the major operators are increasingly adding social features to their platforms as well – just look at the examples of Bet365 Bingo’s “community,” which is receiving rave reviews from players.
The UK has always been fond of online sports betting and the newest form of making sports bets is through iPhone's and iPad’s. Up to 4.3% of all iPhone owners in the UK are using the mobile device to make mobile sports bets and the favorite operators are William Hill Sports and bet365 Sportsbook. Onavo, the mobile data start-up recently shared this new data with The Guardian and it shows that mobile sports betting apps are becoming the method of choice for iPhone users. The favorite choice according to Onavo is William Hill Sports accounting for 38% of all mobile sports bets with bet365 at 24%. Although many of the people using one of the apps also use the other, “There’s a lot of overlap; people are using a bunch of these apps rather than sticking to just one,” relates Guy Rosen the Chief Executive at Onavo. “If you look at William Hill, 10% are also using bet365”. Mobile Sports Betting Apps allow players to access all the best sports bets while on the go and according to Onavo, bet365 is the most engaged app in the UK with users logging into their accounts and using their services 5.6 days a month. William Hill is not far behind with punters using it 4.1 days per month. At the end of 2012 there were approximately 8.65 million iPhone users in the UK and if the 4.3% are using these mobile sports betting apps, it translates to over 372,000 people.
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BETAT will soon be unveiling its latest two online casinos - Lucky Dino and Slotty Vegas. The ongoing success of BETAT is likely to continue with the launch of these two new operators. Introducing Slotty Vegas Slots players are in for a treat with Slotty Vegas. This online casino is geared towards slots aficionados with a wide range of classic slots, video slots and progressive jackpot slots. This online casino will be launched by the end of March and promises to deliver a quality experience to fans of the BETAT brand. The site now features a 'coming soon' page decorated by the ritzy Las Vegas skyline. Fans will instantly recognize landmarks of Vegas including the Stratosphere, Encore Las Vegas, The Palazzo and The Cosmopolitan. Other features - located on the south end of the famed Las Vegas strip include New York New York, The Excalibur and Paris Las Vegas. Slotty Vegas casino has certainly drummed up considerable attention in the online gaming world and expectations are high that it will deliver in time for its debut at the month's end. Lucky Dino CasinoLucky Dino Casino is another exciting addition to the ever-expanding online gaming realm. This soon-to-be-released online casino is geared towards casual players. The casino mascot - a dinosaur - is a good indication that they'll be going big on this one.Curious folks can log on to each of these sites-in-progress and leave their email addresses to be updated about the imminent launch. Gifts will be made available on launch day as added incentives for players to register with the site.
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Leander Games has inked a deal with Bear Group Limited's online gaming site Spin Genie to supply content. Deal Integration Leander's proprietary games will be integrated with more game content from third party developers via its remote gaming server platform, LeGa. This deal updates Leander's existing partnership with Bear Group Limited owner Gaming realms, extending an agreement in which Leander supplied social games with Gaming Realms for Facebook sites Bejig and 5 Stars Slots. The successful and skillfully adapted partnership netted Leander the Social Gaming Supplier of the Year title at the 2013 EGR B2B awards, and Leander CEO Steven Matsell is brimming with confidence for this new partnership phase: Robust Expectations “We’re confident our branded slots like Dolly Parton and latest releases such as Zombie Rush will go down well with their players, as will the games we aggregate for our partners.” The integration with third-party games is of particular importance to Bear Group Limited Managing Director Paul Gielbert, who emphasized that the agreement “is consistent with our strategy of selecting the best and most unique content in the market for our players.” Gielbert is looking forward to making further offerings available from Leander once they are available, in what is a series of diverse and highly productive content supply arrangements for Leander. In addition to Spin Genie, Leander has struck similar deals this year with Full Tilt Poker, Paddy Power, Betfair, and Vera and John. Leander's RGS platform supply system LeGa is also a technological triumph that will sustain adaptive expansion for some time to come.
The UK Gambling Commission (UKGC), has announced that it is looking at the online betting industry to focus more on avoiding problem gambling issues. A number of updates to the Licensing Conditions and Codes of Practice have been recommended and they will be officially launched on May 8th 2015. New Regulations The review was carried out in 2014, as the UKGC became the body that oversees all British-facing igaming operators. The main outcome of the review is that the UKGC wants greater protection and support for those at risk from problem gambling, with improved measures to prevent minors from gambling online, and improved self-exclusion facilities for those who want to limit their spending. The Commission is also looking for operators to provide annual reports on what steps they are taking, with figures to back up the success or otherwise, plus tighter controls on advertising to ensure it is not misleading. Anonymous gambling, where players and operators keep track of their spending, is a major concern for the UKGC. The Commission Chair Phillip Graf has said ''The work we have done through the review represents a significant strengthening of the social responsibility measures in the LCCP. But we have reached a point at which it is clear that much more could be achieved if anonymous gambling in cash was not such a prominent feature of land-based gambling.'' The Swedish Model Similar regulations have been implemented in Sweden, and although it led to an 8% drop in income for Svenska Spel, the country's top igaming provider, their CEO believes that over time it will improve the market for all concerned.
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