Pragmatic Play Enhances bet365 Collaboration with Double Expansion in Spain and Sweden.

OCR Editor. - November 14, 2023
Pragmatic Play & Bet365 Casino

Pragmatic Play, a leading content supplier in the iGaming industry, extends its partnership with bet365, bringing its premium slot and live casino offerings to Spain and Sweden. This expansion signifies the growing demand for Pragmatic Play's diverse gaming portfolio.

Pragmatic Play, recognized for its diverse and engaging content in the iGaming industry, has further strengthened its partnership with global gaming giant bet365 by expanding into two crucial European territories: Spain and Sweden.

Strengthening the Pragmatic Play-bet365 Partnership

This latest expansion between Pragmatic Play and bet365 follows previous successful collaborations in the UK and Ontario, underscoring the strength and effectiveness of their partnership. These moves reflect both brands' commitment to growth in key regulated markets.

Successful Expansion in Spain

The expansion into Spain has seen Pragmatic Play's leading slot titles like Gates of Olympus, Sugar Rush, Big Bass Bonanza, and Sweet Bonanza go live, offering Spanish players a rich selection of popular games. This strategic move demonstrates the company's commitment to broadening its footprint in the European market and catering to the varied preferences of Spanish customers.

Extending Reach to Sweden

In addition to Spain, Pragmatic Play recently rolled out its product portfolio in Sweden through bet365. Swedish players can now access various slot titles and Pragmatic Play's engaging live games, including innovative game shows like Boom City and Snakes & Ladders Live. Moreover, Pragmatic Play's award-winning bingo solution is set to go live in the Swedish market soon, further diversifying the gaming options available to Nordic players.

Snakes & Ladders Live


Statements from Pragmatic Play and bet365

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed excitement about the expansion, highlighting the partnership's strength and the growing demand for Pragmatic Play's Slots and Live Casino content. A bet365 spokesperson also shared enthusiasm for extending the partnership into Spain and Sweden, noting that Pragmatic Play's innovative and award-winning content aligns well with bet365's product offerings and customer expectations in these markets.

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About Pragmatic Play

Pragmatic Play is a premier game developer in the iGaming industry, known for delivering player-favorite games to global brands. The company offers a multi-product portfolio, including slots, live casino, bingo, and more, through a single API, catering to a wide range of regulated markets, languages, and currencies.

About bet365

bet365 is a global leader in online gambling, serving over 90 million customers worldwide. The platform offers a comprehensive range of gaming products in 22 languages and supports transactions in 26 currencies. bet365 Games is home to a vast selection of slots, from multi-layered jackpots to classic fruit games and innovative titles.

Pragmatic Play's Growing European Presence

The expansion of Pragmatic Play's partnership with bet365 into Spain and Sweden is a testament to the companies' growing influence in the European iGaming market. This move reinforces their strong alliance and caters to the increasing demand for diverse and high-quality online gaming experiences among players in these regions.

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