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OCR: ATMOSFERA is a relatively new player in the iGaming industry. Can you tell us a little bit about how the company was first started and what your vision was for it in those early days? How has that vision turned to reality so far? From the moment our company was launched on the market, in February 2020, already past a year and a half. Everyone has their own associations with the word "new". There are a lot of commonly known meanings, but we understand it as being fast-growing, modern, progressive, proactive, flexible, sometimes even unpredictable. It is always better to be a “fresh” player than an “over” player. Obviously, our company is growing and changing, but what still remains the same is our ambitions, drive and expertise that has grown with time. We started working on analytics to understand better who our players are and what they need. As a result, now we work more boldly and confidently with product solutions. OCR: From what we understand, you like to be close to the product development process and engage with your team in turning concepts into finalized products. Please tell us more about this approach and how it has been working for you? From the very beginning until mid-2020 I’ve been focused on strategic aspects: markets, partners, positioning, hiring key employees. After achieving good results in the above aspects I was ready to plunge into product work and reflect my thoughts in it. By that time, workflow was thoroughly organised, each block knew what to do and most importantly why. We regularly work with data, studying user experience, market and player preferences, competitors' solutions, and conduct different types of testing. All of this gives us now much more confidence in creating our own product solutions. OCR: Your games are unique and different than the competition in many ways. Tell us about where the concepts for your games come from and what kind of a process is in place in terms of turning those concepts into final products. I'm glad to see how the industry is growing
bet365 is no slouch in the promotions department. This UK gaming giant – bookmaker, online casino, live casino, and bingo maestro – has just launched a fabulous casino promotion. All new players registering at bet365 Casino are in for a real treat this October. When players deposit at least £10, they will be eligible to spin the Free Spins Reel across 3 separate days. The prize? Up to 60 Free Spins can be won. New players will relish this opportunity to win up to 60 Free Spins – that's Five Dozen Free Spins on top slots games such as Underground Apocalypse, Ancient Gods: Pandora's Creation, and the legendary Book of Horus. The new player welcome offer on games at bet365 Casino is up and running, and ready to be claimed. Players simply need to register, make a deposit of at least £10, and spin across 3 separate days over the next 7 days. It’s possible to win anywhere from 5 Free Spins, to 10 Free Spins, to 20 Free Spins on any given day. That's up to 60 Free Spins on top slots games at bet365. Terms and Conditions of This Promotional Offer • This offer is available to new and fully verified customers only. To qualify, you must have a minimum of £10 in lifetime deposits. You must claim the offer within 30 days of registering your bet365 account. • To claim the offer, you must login and press Claim on either the offer page or homepage banner. Your first prize will then be revealed; either 5, 10 or 20 Free Spins. You will be eligible for up to three Free Spins reveals in total within seven days of your first claim, but must wait at least 24 hours between each. You can win up to a maximum of 60 Free Spins. • Free Spins will be awarded instantly and can be used on the following games: Ancient Gods: Pandora's Creation, Book of Horus and Underground Apocalypse. • Once credited you will have seven days to use your Free Spins daily reward. Any Free Spins daily reward unused by this date will be removed. • There is no wagering requirement attached to the winnings from your Free Spins and these will be a
With Christmas just around the corner, online casinos have started with their festive promotions designed to get players into the holiday spirit and give them a chance to win some nice gifts. Unibet, one of the leading in the iGaming niche, has decided to treat its players to a Christmas Calendar, a tradition they’ve kept up for years. Running December 1 – 24, the Unibet Christmas calendar promo features a new surprise every day. Staying true to the spirit of the holidays, the operator is keeping daily prizes a secret, only revealing them one by one. What Holiday Gifts Are up for Grabs? While we can’t tell you what you’ll receive on any particular day, it’s safe to say that no player will be disappointed by what Unibet Casino has prepared for this festive season. There are plenty of bonuses, free bets, and special offers thrown into the mix, so whatever your gaming preferences may be, you should find at least some interesting days. For the first three days of the month, players had a chance to get cashback on all NetEnt Xmas games, get 20 free spins for the popular Troll Hunters 2 slot after depositing €20, and receive a free sports bet for Premier League games after triggering a bonus round on Crazy Time. Sports bettors can also look forward to some special profit boosts in the future, and there will be opportunities to get involved with football shirt giveaways that some fans will enjoy. Whether you already have a Unibet account or you’re new to the site, the Christmas Calendar promo is open to everyone. Simply log in every day until Christmas, go to the Calendar, and open the field for that day to see the surprise. If you like it, follow the steps described to claim the gift. Additionally, every day throughout December, Unibet will be hosting festive bingo cash drops, with 150 prizes randomly awarded to bingo players every single day. In total, the operator will dish out £25,000 worth of bonus cash during the month. Here are some examples of the specials you can expect during this month: Monday
Horse racing fans are anxiously waiting for the Cheltenham Festival, which is less than a month away. In anticipation of the major event, punters can bet on some exciting races scheduled for this weekend. Some of the best trainers, jockeys, and owners will participate in these races, which enjoy extensive coverage at bet365. There’s no better way to get in the mood for horse racing and get a sense of what the most exciting four days of the jumps racing calendar will deliver. Bet on the Last Grade 1 in Britain before Cheltenham The festival will start in less than 30 days, therefore results recorded in March are particularly relevant. Punters can get a lot of information from these races, with the last Grade 1 in Britain being of particular interest. The event is scheduled for the weekend and punters can already bet on the winners, runners-up, and many other special markets at bet365. Saint Calvados, Mister Fisher, Dashel Drasher, and Fakir D’oudaries are some of the favorites at these races, with the odds already published online. Grade 2 Reynoldstown also takes place and the Ascot, where some of the most promising novice chasers will feature. This is the best chance to take a glance at what the future has to offer and note down some of the most promising horses and jockeys. The events will be broadcasted live on ITV in the UK, so punters can watch the races as they unfold. The bookmaker also has a fully-fledged live betting platform, so it will be possible to wager in real-time. Heads up for the Grand National Some of the early Grand National clues will be available to punters who watch and bet on the Haydock’s Grand National Trial. Grade 2 events are also scheduled at the Rendlesham Hurdle and Wincanton, with the Kingwell Hurdle providing some great betting options. We are looking at an action-packed Saturday that bet365 will celebrate with its popular offers. The Price Promise and Best Odds Guaranteed ensure the fact that punters will always benefit from the highest odds regardless of when they place the
The company controlling massive UK online betting site Sky Betting and Gaming have been tagged with a heavy fine for overaggressiveness by the UK's iGaming governing body. The Penalty The penalty for sending promotional emails to customers who had self-excluded or opted out of receiving marketing was levied on Bonne Terre Limited, trading as Sky Betting and Gaming, £1.17m (€1.4m/$1.5m). The Investigation The GBGC investigation revealed that on 2 November last year, Sky Betting and Gaming distributed a promotion offering 100 free spins for £5 Bets from its Sky Vegas brand to a total of 41,395 players who had self-excluded and another 249,159 customers who had voluntarily unsubscribed from marketing emails. The Violations This practice was found to violate the Social Responsibility Code of Practice (SRCP 3.5.3(2)), requiring licensees to take all “reasonable” steps to prevent marketing material from being sent to those customers who had self-excluded. Informed Consent Clause The GBGC also found Sky Betting and Gaming on the wrong side of regulation SRCP 5.1.11, prohibiting direct marketing including emails to consumers without their informed and specific consent, and provides customers with the option of withdrawing consent for direct marketing in a jurisdiction where problem gambling is rampant. The Breach The Commission deemed a failure to comply with an SRCP a breach of a licence condition as set out in section 82(1) of the Gambling Act 2005. Policy Stands In accordance with licencing, compliance and enforcement policy statements, the Commission did impose a financial penalty of £1.17m under section 121(1) of the Act. UK CEO Speaks UK Gambling Commission CEO Andrew Rhodes explained: “Self-excluded customers are likely to be suffering gambling harm and should absolutely not be sent direct marketing that could tempt them back into gambling.” Advice Moving Forward Rhodes advised all operators to learn from Sky Betting’s costly errors, going so far as to tell iGaming Business that the fine actually wo
One of the UK's biggest online casinos has announced a significant upgrade to its welcome bonus offer. New 888 Casino players can now claim 88 free spins on slots and scratch games with no deposit needed! This special offer is even more exciting because there's no cap on how much players can win from jackpot games and just a 1x wagering turnover requirement before winnings can be taken out. This offer replaces the long-running and hugely successful Freeplay offer at 888 Casino to give new customers an even better introduction to the games, features, and bonuses available across the site. Join and Claim You may be asking ''How do I claim this offer?'' but don't worry, as it takes just minutes to register at 888 Casino and take advantage of this shiny new WR X1 welcome package. Click the Sign-Up tab on their website, follow a few simple steps, and you are ready to play. Selected games qualify for the 88 spins, and customers can easily see which ones are currently part of the promotion when they join. The 88 spins don't have to be on the same slot, as customers can pick and choose how many rounds they want to play on each game, giving them a great introduction to the extensive 888 Casino library. Points to Note Like any casino bonus offer, a few terms and conditions are attached, and it's always important to read and understand them before opting in. The terms applied for this offer are fairly straightforward and quite easy to meet. New players will need to have a valid mobile number and need to claim the 88 spins within 48 hours. The bonus games need to be played within 14 days before customers make an initial deposit into their new 888 Casino account. Except for any jackpot prizes, wins from this offer are capped at £100. The 88 free spins can be enjoyed on selected games, with the full details on the casino website. A Great Deal at a Popular Casino It's an exceptional offer that is sure to attract many new players to 888 Casino. Online since 1997, it's been one of the longest-established sites and has buil
Blueprint’s slots are famous for their appealing graphics, animations, and sound effects. Fans of the genre look forward to their next release and this late March, they have a good reason to be excited. The leading software developer has just unveiled its latest game which goes by the name of Chilli Picante Megaways. Once again, the game delivers the fine visuals that players like so much, with a twist of Megaways. This great game mechanic greatly increases the number of winning combinations, which is a huge incentive. Try a Funny Mexican-Themed Slot Chilli Picante Megaways™ is a slot defined by tongue-in-cheek humor, stellar graphics, and immersive game features. Blueprint Gaming is famous for its themed slots and those who appreciate the thrills of games with a Mexican flavor are certain to appreciate this new release. All the symbols populating the reels are inspired by this beautiful country and make the slot appealing to local and international players. As the wheels are set in motion, players can line up symbols in winning combinations starting from left to right. Everything from tequila, sombreros, and images that evoke memories of the Day of the Dead celebration is to be expected. The game looks and runs great on mobile devices, so punters can pick up their smartphones and tablets to fully enjoy the Chilli Picante Megaways™ experience. Free Spins and 117,647 Ways to Win There is more than meets the eye to this slot which has the Megaways™ mechanic incorporated into its gameplay. A result is a massive number of winning combinations that greatly increase the odds of activating a payline after every spin. Blueprint Gaming is also known for other exciting game features, such as the Cashpot system which produces instant wins. Cash prizes are awarded to players who are lucky enough to discover a minim of three Ghost Chilli symbols. Free spins are also up for grabs and they have a two-pronged effect. The obvious advantage is that players can spin the reels risk-free and keep the winnings they make. Furth
Enjoy selected Age of the Gods games in the Casino, earn one prize draw ticket for every £10 staked and win up to 250 Free Spins at bet365. Earn two prize draw tickets for every £10 staked on double ticket games. For more information about all offers please visit the bet365 Casino website. Significant Offer Terms and Conditions • The promotion runs from 00:00 GMT on 1st April until 23:59 GMT on 6th April 2022. • You must opt in to be eligible to take part in the prize draw. You will earn one ticket for every £10 staked on eligible Casino slots, and two tickets for every £10 staked on eligible double ticket slots, up to a maximum of 500 tickets. This can be made up of smaller stakes amounting to £10 on the same eligible Casino slot only. Staking is not cumulative across eligible Casino slots. • You will earn one ticket for every £10 staked on the following Casino slots: Age Of The Gods, Age of the Gods: Epic Troy, Age of the Gods: Goddess of Wisdom, Age of the Gods: Maze Keeper, Age of the Gods: Ruler of the Dead, Age of the Gods: Ruler of the Seas and Age of the Gods Norse: Book of Dwarves. • You will earn two tickets for every £10 staked on the following double ticket slots: Age of the Gods: Furious 4, Age of the Gods: God of Storms, Age of the Gods: God of Storms 2 and Age of the Gods Norse: Ways of Thunder. • The draw will take place on 7th April 2022. There are 3,000 prizes available with a total of 100,000 Free Spins to be won in the prize draw. For a full breakdown of prizes available, see the prize draw table on the offer page. • You will be credited with your Free Spins within 48 hours of the promotional period ending. Once credited, you will have seven days to claim the Free Spins. Any unused Free Spins will be removed along with any winnings accrued within seven days of claiming. To accept your Free Spins you must log in to your Casino account, open an eligible game and click Accept. • Eligible Casino slots for using Free Spins are as follows: Age Of The Gods, Age of the Gods: Epic
PopOk Gaming is a software developer famous for its creativity and willingness to think outside of the box when producing casino games. Over the years, they have released many exciting titles that provide diversity in an industry plagued by copycats. Their latest take on roulette is surely exciting and players had the chance to experience the thrills of the first-ever fruit roulette game. This new concept was unveiled at the ICE London 2022, a convention known for showcasing the most innovative titles. Let the Power of Slots and Roulette Combine PopOk Gaming’s original approach delivered the desired results once again, as the first-ever fruit roulette was unveiled. The software developer chose ICE London 2022 as the occasion to showcase its latest creation, which proved to be a brilliant idea. This is a place where innovation is celebrated and both casinos and software developers are happy to display their finest creations. Punters are the main beneficiaries of this burst of originality, as they can play a truly unique game. The fruit roulette was envisioned as a head-turning product that will make the live casino experience even more appealing. Players already head on to this section of online casinos whenever they want to re-create the motions of brick-and-mortar gambling. Competing against real croupiers is an immersive experience and it allows players to circumvent the random number generator. PopOk Gaming Expands to Live Casino Games The software developer is better known for its slots games, but it has always had high expectations. The decision to expand to live casino products comes naturally and roulette is the most popular game in this category. This is how the fruit roulette came into existence, a landmark release that establishes the company as a pioneer in this niche. The addition of fruit roulette means that players can now enjoy a fun game with proven mechanics that have passed the test of time. The rules of this roulette version don’t differ from the classic, so veteran and casual punters w
The UK Gambling Commission has laid a substantial fine on UK giant operator BetFred. Fine Recipient Parent company Petfre Limited took the blow. The owner of Betfred and Oddsking.com was fined £2.8m by the GB Gambling Commission for a series of social responsibility and anti-money laundering (AML) failures that took place between October 2019 and December 2020. Code Violations Petfre was found in violation of section 121 of the 2005 Gambling Act, with an additional warning issued under section 117(1)(a). Passive Violation A lack of action stands out in the violations. The most inciting incident is the Betfred customer who lost £70,000 within ten hours of opening their account. Insufficient Response A lack of sufficient response is visible in another incident where a customer was contacted by the operator after a £20,700 incurred a prompt £10,200 loss. This problematic behavior was not intervened with again by BetFred until four months later when the same customer deposited £323,715 and lost £69,371. Customer Interaction Failures The Commission found Petfre parent company in violation of paragraphs 1 and 2 of the social responsibility code of practice addressing customer interactions. Policy and Procedure Breakdowns The Commission found specific fault with what it deemed failures in Petfre’s policy and procedures to combat AML and terrorist financing risks. Breakpoints Specific points of failure identified by the commission include gaps in employee training, transaction analysis, insufficient AML, customer due diligence, and source of funds checks, along with further insufficient implementation and enforcement. Commission Spokesperson Speaks Gambling Commission director of enforcement and intelligence Leanne Oxley called the fine an example of her organisation “taking action to investigate and sanction alarming failures.” All Operators Should Note Oxley urged Petfre and all licensed operators “to review this case and look closely to see if they need to make further improvements to demonstrate a
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