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Ladbrokes has taken a leaf out of Marlon Brando’s Godfather, making punters "an offer they can’t refuse" in its latest TV advertising campaign – humorously nicknamed "The oddsfather." The Oddsfather In the first of five advertisements, the Oddsfather (played by Tiziano Crudeli) is seen sitting in an armchair, wearing a small Ladbrokes ring on his pinky finger and stroking his pet hedgehog. With his henchman (played by Chris Kamara) behind him, the Godf…woops, Oddsfather promises two punters fantastic odds on sports betting. Ladbrokes’ campaign will run for 12 months on ITV, Channel 4 and BSkyB. The first two advertisements have been designed to promote Ladbrokes’ new offer of double-enhanced live football odds. Three more ads will be released later in the advertising series to promote online, mobile and casino gambling. Watch Out For Ads TV viewers around Britain will already have seen the first ad during last week’s Glorious Goodwood horseracing carnival and during the ongoing Ashes Test Series between England and Australia. The campaign will expand at the beginning of the football season this week, with one about live odds to air during the Community Shield between Manchester United and Wigan Athletic on August 11, and during the first week of the Barclays Premier League the following weekend on August 17.
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Betfair is known for the creative and wacky TV commercials it aired in the UK in the last few years. The latest TV campaign from Betfair promoting its new live casino app is no different. Under the title "Live the Thrill, Live", Betfair promotes its live dealer feature which is available on the new app. The new commercial is highly amusing, as it brings to life the saying "play from anywhere". The 31-second long clip, created by the WCRS ad company, puts the viewers in a first-person perspective of a man playing live roulette on his smartphone using Betfair's new app. So far this sounds perfectly normal, but here's the twist: This man is literally playing from anywhere. As he keeps on playing, he is transformed through different environments and situations – from being underwater in a pool, to a safari, then out in space, while tending a greenhouse and even wrestling a bear– the man persists on playing uninterrupted. Betfair's New Live Casino App Players can enjoy Betfair's new live casino app either via their mobile or laptop – the app is available both on Android and Apple devices. Live games include Roulette, Baccarat and Blackjack. To celebrate the release of its new app, Betfair is running a promotion granting players 10 free spins on live roulette in the new live app with no deposit required, with every free spin worth £10 – this comes with a 30x wagering requirement. So go on and play at Betfair from anywhere – hopefully safe places!
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For the most part, the fun of online casinos is dictated by the games on offer and the possibility of cashing in on an enticing promotion. However, it certainly helps when you receive top class treatment as you play, allowing you to enjoy the experience with peace of mind. Of course, almost every online casino boasts a 24/7 customer care service. However, for many this simply means that there is someone on the end of the phone or you can send an e-mail to a generic address. What Casino King has done brilliantly is to streamline their e-mail support in order to guarantee a more effective response. So, instead of just a single e-mail address, Casino King offers four different addresses, each one specifically created to deal with particular questions and queries. As a result, you can expect a remarkably efficient response. However, you will also find what is possibly the most convenient way to communicate with customer services - Using the chat feature, you can be in touch directly with a representative and chat in real time to solve your problem. However, at Casino King, there is another entire level of service on offer thanks to the VIP club. At Casino King, loyalty really is rewarded. Unlike some online casinos, this VIP club is extremely accessible as it is divided into three loyalty levels. At any of these levels, you will receive increased deposit and table limits, automatic bonuses and access to special promotions. Of course, in terms of customer service, there is a dedicated representative to take care of you. Depending on which level of VIP care you qualify for, you will be able to cash in your comp points for prizes. For the top Black Diamond level, you can enjoy a 75/1 ratio.
Officers from the UK's National Crime Agency have arrested six men in the frame of an investigation dealing with alleged English football match fixing. According to the NCA, the arrests are linked to an investigation dealing with a suspected international illegal betting syndicate. The arrests came after UK newspaper The Telegraph carried out its own investigation on match fixers from Asia who were targeting English football. One international match fixer was arrested on his arrival to the UK last week. Covertly taped, the man talked of lower league matches which could be fixed for sums going for as little as £50k. The man correctly predicted the outcomes of three games played by the same team. Football Association Criticism The arrests come just a month following the criticism that was unleashed on the UK Football Association which failed to question three non-league clubs about suspicious betting patterns on matches last season. Perhaps the arrests are linked to the criticism the FA endured, as the association released a statement saying: "We have worked closely with the authorities in relation to these allegations. The FA will make no further comment at this time due to ongoing investigations." In November the FA was criticized by a Europol senior official Nick Garlic who said he believes match fixers were working in Britain. It remains to be seen just how deep this affair runs in English football. Whatever happens, the FA is going to have to work to rehabilitate its integrity which it so fiercely defends.
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