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Unique content aggregator and supplier Relax Gaming has launched a key promotional suite in support of its new Dream Drop jackpot offering. Seven Figure Campaign The €1m campaign celebrates the developer’s ground-breaking Dream Drop jackpot series. Empowering Clients Relax Rush seeks to empower operator client campaigns by displaying top-quality promotional tools across Relax networks as well as external operator networks and bolstering engagement. Engaging Campaign Relax will roll out the expanding suite by using it to support a multi-option tournament and daily cash drop system. Within the program, the €1m as €50k, €150k, €300k, and €500k prizes will be respectively awarded in September, October, November, and December respectively, beginning Thursday, 15th September 2022. Daily Prize Option Daily prizes can be won additionally in the Daily Rush, with €2,000 available across 50 prizes per day each day of the week except Friday--when the rewards ramp up. Friday Action The Friday Rush offers an €8,000 prize allocation each Friday during September--a total which will grow to €15,000 during the December tournament. Random Hotspot Rewards Hotspot winners are another key feature of engagement, awarding random pop-up prizes to players who are not in the top position. More Prizes in Dream Drop Players can win up to three additional prizes in the Dream Drop phase, whose engagement will be enhanced by no minimum bet limits required to trigger Relax Rush. Tech Advantage In-house Relax Apex™ technology streamlines operator network delivery by implementing a regulatory overlay that meets a minimum level of standard of operator promotional needs. Relax Leader Comments Relax Gaming CEO Simon Hammon celebrated the new level of engagement: “Players would be forgiven for thinking our Dream Drop games couldn’t get any more exciting, but the next few months are going to prove otherwise with our €1m campaign supported by Relax Rush!” Organisational Strategy Hammon reminded that his organisation is continuously searching for ways to make the lives of operating partners easier, calling the Relax Rush Promotional Suite “an innovation that we have extremely high hopes for as we continue to drive differentiation in the iGaming sector.” Award Recognition in 2022 This marks another major step forward in a bountiful year for Relax Gaming to date. In a year filled with nominations, the industry recognised Relax Gaming as one of iGaming’s leading B2B suppliers by awarding Relax Gaming the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and Best Game Provider at the AskGamblers Awards. Outlook With over 10,000 online casino games in the Relax portfolio serving key jurisdictions Malta, Estonia, Serbia and Sweden, the strong year exemplified in 2022 indicates that Relax is ascending to status as one of the most effective engagement masters in the entire industry.
After 28 years with Camelot, the UK National Lottery license is changing hands. Allwyn Entertainment now has a 10-year deal to run the lottery, and the transition has already started. A New Home for the National Lottery The UK Gambling Commission has entered into an enabling agreement with Allwyn to ensure a smooth transition from Camelot. A few changes are expected, and these will improve the customer experience, while the licensee perspective is also set for a shake-up. The operator incentive mechanism will change to better align with returns for good causes, while a retail charter and greater flexibility for the license holder will also feature in the new agreement. A Contested Handover The switch to Allwyn has been contested by Camelot, which has held the license since the UK National Lottery launched in 1994. Along with IGT, their technology partner, Camelot challenged the handover in court, claiming the UKGC did not provide a proper explanation for the change in operator. The High Court automatically suspended the decision, but Camelot withdrew the action in September, not wanting a lengthy legal fight to affect money for good causes. “We are pleased to have officially awarded the fourth licence to Allwyn following a highly successful competition and the court’s decision to lift the suspension on the award process,” said Commission CEO Andrew Rhodes. “We now look forward to working with all parties to ensure a smooth and efficient handover.'' Comments From Allwyn David Craven, CEO of Allwyn has said, “I am confident that Allwyn and the key changes for the fourth licence will maximise returns to good causes, promote innovation, deliver against our statutory duties and ultimately protect the unique status of the National Lottery.” “This moment signals a time for a change for the National Lottery,” he said. “We have already begun this exciting new chapter; our transformation programme has started with energy and purpose from our Watford-based headquarters. We must seize this moment, creating the right conditions for the National Lottery to innovate. “Our primary transition objective is to boost performance leading to increased contributions to good causes responsibly. We look forward to welcoming the existing Camelot colleagues in Watford to be part of this new, exciting chapter,”
The UK Gambling Commission has laid a substantial fine on UK giant operator BetFred. Fine Recipient Parent company Petfre Limited took the blow. The owner of Betfred and Oddsking.com was fined £2.8m by the GB Gambling Commission for a series of social responsibility and anti-money laundering (AML) failures that took place between October 2019 and December 2020. Code Violations Petfre was found in violation of section 121 of the 2005 Gambling Act, with an additional warning issued under section 117(1)(a). Passive Violation A lack of action stands out in the violations. The most inciting incident is the Betfred customer who lost £70,000 within ten hours of opening their account. Insufficient Response A lack of sufficient response is visible in another incident where a customer was contacted by the operator after a £20,700 incurred a prompt £10,200 loss. This problematic behavior was not intervened with again by BetFred until four months later when the same customer deposited £323,715 and lost £69,371. Customer Interaction Failures The Commission found Petfre parent company in violation of paragraphs 1 and 2 of the social responsibility code of practice addressing customer interactions. Policy and Procedure Breakdowns The Commission found specific fault with what it deemed failures in Petfre’s policy and procedures to combat AML and terrorist financing risks. Breakpoints Specific points of failure identified by the commission include gaps in employee training, transaction analysis, insufficient AML, customer due diligence, and source of funds checks, along with further insufficient implementation and enforcement. Commission Spokesperson Speaks Gambling Commission director of enforcement and intelligence Leanne Oxley called the fine an example of her organisation “taking action to investigate and sanction alarming failures.” All Operators Should Note Oxley urged Petfre and all licensed operators “to review this case and look closely to see if they need to make further improvements to demonstrate active compliance.” Improve the Status Quo Oxley chided the industry overall, promising “tougher enforcement” if standards do not come up. Other Recent Fines The Betfred example is not the first warning to major operators in the UK. Just last week, leading bet operator Betway got slapped with a £400,000 fine for allowing the Betay logo to appear as children’s content--on a West Ham web page which contained a colouring-in activity. Other operators penalised recently to varying extents include Smarkets, Entain, and SpreadEx. Outlook Along with the other recent fines, the Betfred serves as the Commission’s wake-up call asserting that the current status quo is not satisfactory. Operation in the UK requires operators to be proactive in maintaining full accountability for how their marketing messages appear on the front end.
The Funfair Games range of multiplayer and crash games is now available at William Hill and Mr. Green Casino. The seven existing titles will soon be joined by Hugo: Up Up and Away. New Games For William Hill and Mr Green in the UK This new partnership makes popular Funfair Games titles such as Astroboomers to the Moon! and The Wheel of Steal available immediately. It's a significant expansion for this studio and brings their games to two of the biggest UK online casino operators. Willliam Hill is among the first sites to feature the whole Funfair Games range in the UK, and SlotMatrix has facilitated the move. Funfair Games plan further expansion of their range, alongside growth into multiple regulated markets. It's part of their move to become a leading provider of innovative games to gamblers looking for cutting-edge content. They target Gen Y & Z players, which is a difficult market that has proved a struggle for traditional online casinos to reach. The unique nature of these multiplayer games gives players a chance to interact with others. The games are available via established channels for quick and trouble-free integration into online gambling platforms. Comments From Funfair Games & William Hill Carlo Cooke, Commercial Director at FunFair Games, said: Taking our content live with William Hill, an operator that needs no introduction is a landmark achievement for FunFair Games and is a testament to the appeal of our pioneering products that bring something new to the market. We are thrilled to kick off this partnership with William Hill and to introduce our titles to their large customer base. We have ambitious growth plans, and this is a fantastic step forward in that journey. Sarah Patrick, Global Gaming Content Manager at William Hill, said: We are seeing an increased demand for non-traditional content, and FunFair Games has been at the forefront of this trend, introducing several engaging, social and entertaining crash and multiplayer titles. We are always looking to bolster our offering and with FunFair Games’ content, we will be able to introduce our customers to a unique and exciting vertical.
A William Hill betting shop in Leeds has been transformed into the first digital-only site. Local sports stars Nigel Martyn, Stevie Ward and Craig White, along with Emma Jones, a William Hill ambassador, attended the launch ceremony. A New Experience The William Hill site at Vicars Lane, Leeds, now provides a new interactive betting experience. The site is digital only, with no paper betting slips. Customers have access to digital research tables, where they can read The Racing Post and even charge their phones simultaneously. Another innovation taken from the casino market is providing scent solutions, where computer-driven fragrances can fill the shop. William Hill's advantages include real-time customer numbers information to understand peak and slow times better. Cameras provide information on betting patterns and popular sports to help provide optimal streaming content. An 'Own Your Game' area allows customers and staff to interact around safer gambling issues. A second digital-only site is due to open in Glasgow later this month. Comments From William Hill & Guests Garry Fenton, William Hill’s UK Retail Director, said: We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core. As well as offering our customers a wide range of cutting-edge digital features, we’ve ensured that player safety innovations have been key to this transformation. The relaunch in Leeds was a huge success, and we look forward to bringing the same experience to other William Hill betting shops around the UK soon. Ben McCann, Head of Marketing – Retail & Omni added: We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop. Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process. Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw. Nigel Martyn said: It’s been fantastic to see how William Hill is progressing with the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.
A penalty from UKGC once again illustrates the need to understand and process self-exclusion guidelines. The Penalty Gambling operator NSUS Limited has taken the hit from UKGC to the tune of £672,829 penalty for social responsibility and anti-money laundering failures, with the penalties more clearly illustrating the scope of accountability that an increasingly active UKGC is going to hold operators to. Added Warning Trading as GGPoker and operating as www.ggpoker.co.uk, NSUS is also absorbing an official warning for the failures. The Violations Failures include the inability to identify customers at risk of experiencing gambling-related harm; and failing to interact with customers identified at risk of experiencing gambling-related harm. Full Obligations The Commission expanded on the requirements of operators in the NSUS example by adding the preventative nature of operators’ obligations when NSUS failed to control their email marketing. Marketing Responsibility The Commission cited NSUS’ failure to “take all reasonable steps” to prevent certain materials from being sent to customers who had previously excluded themselves. The violation was in the emails, with 125 being sent to self-excluded customers. Managing Information Clearly, when customers self-exclude, operators need to take measures to control email and all other marketing materials as well, to the extent that they determine whether what they are sending out will continue to tempt customers to play. Editing or selecting marketing materials to be sent to specific customers seems like a reasonable obligation for operators to integrate to continue operating seamlessly and proactively. Controlling Information This is also a more prominent reminder of the need for operators to be aware of the materials they are sending out. AML Check Violations Further anti-money laundering violations identified by the Commission on the part of NSUS include failures to conduct adequate anti-money laundering and terrorist financing assessments, risk assessments and failures to ensure the positioning of appropriate policies, procedures, and controls to prevent money laundering and terrorist financing. Proactively Following Guidelines This penalty constitutes a solid reminder to operators to be proactive in understanding and addressing financial security checks and guidelines and reviewing the guidelines regularly. Stay in Touch It appears operators would benefit by staying in communication with the commission and consulting with them on the language in question, new guidelines, or applications of policy. Outlook Self-exclusion lists are tools used by players who have recognised that their gambling habits are harmful to them, and need help controlling them. The latest Commission penalties indicate how lists are only the beginning of the requirement, and operators must subsequently adapt their entire marketing approach organisation-wide.
Greentube has officially launched the hugely popular Ski Challange Esports game. This new and improved game is available to play on desktop platforms and is free to download to iOS and Android mobiles. Developed in collaboration with Swiss-Ski, the Austrian Ski Federation, and the German Ski Federation, it provides players with virtual access to some of the biggest and best courses in the world. An important upgrade is a fact that players can now compete against each other in Zermatt, which ties in perfectly with the start of the Alpine Ski World Cup race that begins on the Gran Becca course on October 29th. As part of the celebration, Greentube will be at the public viewing area in Zermatt during the race days from 29th - 30th October, where people can play the game as they watch the actual event take place. About Ski Challange This popular Esports game allows players to compete against each other as they head down the virtual slopes. They can pick the ideal gear for each run in online and offline tournaments where big prizes await those at the top of leaderboards. Ski Challenge runs all year round and has a huge worldwide following. The original game was the first ever from Greentube, way back in 1998, and the success looks set to continue for many more years to come. Comments From Greentube Michael Bauer, Greentube's CFO/CGO, said: “We like to say that life is a race, not a journey and the launch of Ski Challenge ahead of the World Cup race in Zermatt provides an adrenaline thrill in itself. We are delighted to be able to offer the track exclusively to our loyal community, and the new players are drawn to a fun and exciting competition. “During the last year, those involved in creating the game have worked passionately towards our big goal of launching it at the start of the new skiing season. They have gone the extra mile, and I’m both proud of their achievements and grateful to work with such an amazing team. Everyone at Greentube has looked forward to this launch day, and I can’t wait to present the game to the public at Zermatt later this month. Although the game's release is a massive achievement, we are currently only at the start of a long development slope for the Ski Challenge. There are plenty of exciting updates in development for the franchise, and players will see some nice additions as soon as November and December of this year.”
Bet365 launched Football Cash Collect Slot; this unique and fun game is available exclusively at Bet365 casino; now you can also benefit from a special promo by Bet365 Casino just for playing the game. Get 50 Free Spins and play the new and exclusive slot – Football! Cash Collect at bet365. Deposit £10 or more and select the New Player Offer box to claim your offer. Significant Offer Terms and Conditions Deposit a minimum of £10 to Casino at bet365 and select the Claim box to qualify for 50 Free Spins. This is your ‘qualifying deposit’. Stake £10 on Casino games (excluding Live Dealer games and Live slots). Once the staking requirement has been met, your Free Spins will be credited to your account. You will have seven days from making your qualifying deposit to meet the £10 staking requirement. Bets on Roulette, covering 67% or more of all betting positions, and bets on Baccarat on both Player and Banker will not contribute towards this offer's £10 staking requirement. Free Spins will automatically be credited to your account and must be claimed within seven days. You can claim your Free Spins by clicking Accept on the pop-up message or by logging into your Casino account, opening a game and clicking Accept. Once accepted, you will have seven days to use the Free Spins. Any unused Free Spins and any winnings accrued will be removed within seven days of claiming. Free Spins can be used on the following games: Age of the Gods: Book of Oracle, Age of the Gods: God of Storms II, Big Circus!, Blue Wizard Megaways, Football! Cash Collect, Gem Heat, Joker Rush, Legacy of the Tiger, The Walking Dead and The Walking Dead 2. To use your Free Spins, click on the Free Spins icon and press 'Spin'. If you are on a mobile device or tablet, you will need to go to the menu at the top left of the game screen and click on the 'Free Spins Bonus' option to be able to play your Free Spins. This offer is only available to new and eligible customers. Withdrawing Any funds you deposit above your qualifying deposit (capped at £100) can be withdrawn at your discretion without any impact on this offer. These funds will be held in, and can be withdrawn from, your 'Withdrawable balance. When this bonus is active, winnings from your deposits will be paid into your 'My Funds' balance. You can withdraw from your My Funds balance at any point. You will, however, forfeit the bonus and all funds held in your Bonus Funds balance if you withdraw from your My Funds balance before completing the wagering requirement.
The Gambling Act white paper is back. Publication Timeline According to iGB, this means that publication will move forward, to be published in the next few weeks to clear up previous rumours that the document could be pushed back to next year or shelved entirely which brought the white paper back into the spotlight in the first place. Delays An initial consultation almost two years ago was followed by numerous subsequent delays connected to personnel changes in government and at the UK Commission brought about the need for industry clarification. Resignations After originally being prepared for publication in July, changes such as the resignation of the minister responsible for the review Chris Philp, the resignation of former British PM Boris Johnson, and the transfer of responsibility for the document to new British Prime Minister Liz Truss all contributed to a new publication date. Truss Issue The elevation of Truss to the top spot created new concerns about the future, with an article in The Guardian claiming that the Gambling Act could be among several regulatory policies to be eliminated by the Truss government. Long Estimates Last week the Daily Mail published contents from DCMS Minister Michelle Donelan suggesting the review could be pushed back until 2023, with Betting and Gaming Council chief executive Michael Dugher estimating the review could take place by Christmas. Confirming at Close Range Now iGB has indicated the new proximity of publication, indicating the release of the Gambling Act white paper could take place within weeks, and the iGB source calling any notion of delay “misleading." Early Features Rumoured Early drafts of the white paper indicate a £125 monthly soft cap on affordability and more stringent checks on players showing losses of £2,000 or more in three months. Key Topical Theme Undoubtedly, consumer protection guidance will be the key theme to the updated guidelines, in light of a spate of recent fines issued to UK operators for failing in this department. New Policy Direction The Commission’s heightened policies regarding protection guidance came to light in April with the announcement that the UK governing body would be taking new measures to protect at-risk players, including helping gambling businesses understand and comply with the new rules coming into effect on 12 September. Outlook The update of the two-decades-old Gambling Act white paper should modernize the existing Act significantly and bring the two-decade old document up to date for a new proactive and preventative model of online regulation, and effectively break away from the inconvenient economic disruptions of Covid.
It's time for jack-o'-lanterns, Halloween candy, and plenty of fright-filled fun and games. Enter the world of Wazdan – a thrill-fest peppered with edge-of-your-seat entertainment. Enjoy Halloween treats and party favours as you power up your PC, Mac, or mobile and play the Halloween Network Promotion attractions. All participating online casinos and their crowds of eager Halloweenies will love the feature-filled games. So it begins – the Halloween Cash Drop Promotion Beginning on Thursday, October 20, 2022, and hovering through to Sunday, November 6, 2022, players will be treated to the Halloween Cash Drop Promotion. Immerse yourself in 150 HD-quality slot machine games – that's the entire suitcase of goblins, ghouls, and ghosts from the Wazdan portfolio of attractions. Get ready to enjoy top slots like Magic Bombs, 9 Coins™, Hot Slot™, and the fabulous Magic Spins™. These thoroughly engaging titles are part of this exciting promotion. Wazdan is a game-changing provider, developer, and industry leader. All the configurations, payouts, and tech support for online casino operators are taken care of. That means players can simply enjoy the scares and surprises. All winnings, jackpots, and prize payouts are taken care of by Wazdan – what a win! Wazdan's promotions automatically enjoy premium-grade status thanks to the Cash Drop feature. And now a word from our sponsor – CCO Andrezj Hyla The CCO (Chief Commercial Officer) of Wazdan, Andrezj Hyla, chimed in, We are thrilled to bring another exciting promotion to our network of loyal partners, satisfying their needs while providing an element of excitement that captivates their players. Cash Drop is our fully customisable promotional tool and can be launched from every Wazdan title, delivering key performance metrics that really speak for themselves. About Wazdan Wazdan has over a decade's experience in game development. The folks at this company are passionate about innovation and motivated by passion. Their online casino slots and tools increase player engagement and provide superb results for operators. Over 20 states or territories have certified Wazdan titles, including major European nations like the UK, Sweden, Spain, Denmark, Poland, Czech Republic, Bulgaria, the Netherlands, Switzerland, Italy, Portugal, Greece, and Romania. US states, including West Virginia, New Jersey, Michigan, and Ontario in Canada, are also home to spooky Wazdan games. The company contributes to modern iGaming by offering a diverse portfolio of HTML5-ready slots that are highly engaging and more than 18 annual releases. Sun of Fortune ™, 9 Coins™, Magic Spins™, Fortune Reels™, Sizzling 777 Deluxe, Power of God's™: Hades, 9 Lions, and more. Wazdan's game portfolio keeps growing, with new titles quickly outperforming the best. The companies top-tier player engagement suite is constantly expanding, with innovative features like Volatility Levels™, Hold the Jackpot and Collect to Infinity ™, Cash Infinity™ and many more. Wazdan strives to offer the best mechanics and cutting-edge services to maximise value for players and partners.
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