William Hill have opened the first digital-only betting shop, where paperless gambling and access to digital research options are among the innovations.
A William Hill betting shop in Leeds has been transformed into the first digital-only site. Local sports stars Nigel Martyn, Stevie Ward and Craig White, along with Emma Jones, a William Hill ambassador, attended the launch ceremony.
A New Experience
The William Hill site at Vicars Lane, Leeds, now provides a new interactive betting experience. The site is digital only, with no paper betting slips. Customers have access to digital research tables, where they can read The Racing Post and even charge their phones simultaneously.
Another innovation taken from the casino market is providing scent solutions, where computer-driven fragrances can fill the shop.
William Hill's advantages include real-time customer numbers information to understand peak and slow times better. Cameras provide information on betting patterns and popular sports to help provide optimal streaming content. An 'Own Your Game' area allows customers and staff to interact around safer gambling issues.
A second digital-only site is due to open in Glasgow later this month.
Comments From William Hill & Guests
Garry Fenton, William Hill’s UK Retail Director, said:
We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.
As well as offering our customers a wide range of cutting-edge digital features, we’ve ensured that player safety innovations have been key to this transformation. The relaunch in Leeds was a huge success, and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.
Ben McCann, Head of Marketing – Retail & Omni added:
We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop.
Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process.
Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw.
Nigel Martyn said:
It’s been fantastic to see how William Hill is progressing with the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.
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