Betfred's New Campaign Focuses on Mobile Gaming

Amir G. - May 13, 2014

Betfred's newly launched marketing campaign focuses on the mobile gaming market.

Betfred has launched its first advertising campaign targeting UK mobile casino players, bringing the human element into mobile gaming with a "Have more fun with your fingers" concept. The campaign which was created with Manchester-based advertising agency JBL was launched last Friday and will run for a six-month period on major UK TV channels. The campaign consists of five TV ads featuring different "finger" characters which partake in real life scenarios, with the punch in each ad showing that the fingers could have had much more fun if they were playing at Betfred's mobile casino.

Reaching Out to New Markets

Speaking about the ads, Betfred's Media Director Chris Sheffield said that the new campaign is bound to the mobilization of Betfred's services, with the offering of full mobile products for sportsbook services, mobile bingo, mobile poker and Betfred's mobile casino. Sheffield said: "We are targeting a new demographic with a fun and friendly approach and we are not pushing the winning aspect of gambling."

Betfred's new ads will air in between light-entertainment shows the likes of The Only Way is Essex and Made in Chelsea. The campaign is said to be supported by activity on the different social networks along with marketing at the 1,400 Betfred betting shops spread throughout the UK.

Always on the forefront of advertising campaigns, Betfred has become a top-tier advertiser for Sky Sport and BT Sport last year, after the operator had spent £10m on a marketing campaign last year on the 2013/4 football season.  

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