The expansion of online sponsorship to UK race tracks is rapidly gaining traction.
Titanbet's Big Move
In the newest sponsorship agreement in the move towards increased positioning of online brands at physical locations, UK sportsbook Titanbet launched its own ambitious marketing campaign by striking a deal with London's all-weather racetrack Lingfield Park Racecourse.
The new agreement between Titanbet and Lingfield Park will be initially implemented with Titanbet's sponsorship of a set of three upcoming course meetings on Wednesday 29th April, Thursday 30th April and Friday 1st May 2015. Each individual event consists of seven races each, with sponsored brand placement further promoted through special sign-up offers and discounts.
Previous individual race sponsorship partners of Titanbet include Warwick's Kingmaker Novices’ Chase and Kempton Park’s National Hunt.
Run by Playtech subsidiary PT Entertainment Services, the Lingfield deal is just the first of a new series of initiatives planned by Titanbet to attract new customers in what is rapidly becoming a fiercely competitive market.
Racing Sponsorships Appeal
Racing sponsorships are the newest means by which to raise the profile of online operators in the UK. There are certainly plenty more online operators out there seeking to increase their physical visibility, and it is safe to say the UK is currently the most attractive market for physical expansion of online wagering sponsorship promotion and iGaming branding in general.