The Future of Football and Sports Betting

Published October 25, 2009

The Future of Football and Sports Betting

How to get a slice of the 2010 World Cup action.

The 2010 World Cup in South Africa is fast approaching, and sports betting operators are furiously vying for their share of the market.

The issues
There is more money involved in the World Cup than any other sporting event on the planet. Among a myriad of issues facing existing and budding sports betting operators are the following:

  • Continuing regulatory flux in the gambling market
  • No multi-lateral approach to gambling regulations
  • Developing brand loyalty internationally
  • Enhancing the customer experience
  • Strategic planning
  • Social networking

Operators are determined to iron out these challenges ahead of the 2010 World Cup and the 2009 December 7th Wembley Conference has been set up for just this reason.

Interestingly, the 2006 World Cup in Germany resulted in over £1bn in bets by British bookmakers. The 2010 World Cup in South Africa is set to create new record highs in betting.

Challenges for operators
With so much money changing hands, the established operators are set to enjoy windfall profits as the games get underway.

The crucial issues to be addressed at the conference are:

  • Ways to optimize profits
  • Increase market share
  • Acquiring clients
  • Retaining clients

Successfully addressing all of these issues will result in a more effective long-term solution for UK and other sports betting operators.

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