Pragmatic Play Enhances Partnership with Rank Group by Introducing Live Casino Content

OCR Editor. - October 17, 2023
Rank Interactive & Pragmatic Play

Pragmatic Play, a dominant figure in the iGaming sector, amplifies its partnership with Rank Group, introducing Live Casino offerings to the UK's most recognized gaming platforms, fortifying their longstanding association.

October 2023 marked a pivotal juncture in the collaboration between Pragmatic Play and Rank Group. The industry-leading content supplier, Pragmatic Play, has now introduced its entire Live Casino portfolio to Rank Group, extending their existing alliance. This meaningful partnership ensures that two of the UK's premier gaming operators, Grosvenor Casinos and Mecca Bingo, now host an enriched array of world-class Live Casino games.

This expansion ensures that a broader UK player base will now have access to some of Live Casino's chart-topping games, including "Sweet Bonanza CandyLand™," "Boom City™," and "Vegas Ball Bonanza™." Renowned for their exceptional features and captivating gameplay, these titles are set to elevate the live gaming experience for many.

Rank Group's stature in the European gambling scene is noteworthy. It is a premier gambling enterprise in Europe's largest gaming domain. Their impressive brand roster includes Enracha in Spain and several digital-only operators straddling both markets. Not to mention, the spotlight in this collaboration extension shines particularly on Grosvenor Casinos and Mecca Bingo.

The relationship between Pragmatic Play and Rank is neither new nor fleeting. Over the past four years, they have cultivated a thriving association, with Pragmatic Play's Slot titles already gracing Rank's platforms. This latest venture to infuse Live Casino content adds a new dimension to their partnership and sets the stage for more growth and innovations.

Reflecting on this blossoming partnership, Irina Cornides, the Chief Operating Officer at Pragmatic Play, expressed her excitement, stating,

We've seen success with Rank Group for over four years, and we're thrilled to be now bringing premium Live Casino content to complement the success of our Slots offering across their top brands.

She further emphasized the robust nature of their collaboration, commenting,

This deal is a testament to a continued partnership that has only gone from strength to strength. We are eager to keep being an integral part of Rank's triumph by providing their clientele with Pragmatic Play's pinnacle Live Casino experiences.

Echoing similar sentiments, Cyrus Moreno, the Head of Gaming at Rank Group, shared his perspective, highlighting their past successes. "We're delighted to bring more of Pragmatic Play's brilliant games to our brands after multiple years of smash-hits and successes with their Slot games." With optimism about the Live Casino segment, he added, "The Live Casino offerings are bound to be high-performers given the numerous acclaimed titles in the portfolio. We're geared up to fortify our alliance with Pragmatic Play further and are enthusiastic about the future prospects!"

Looking closely at Pragmatic Play, the company stands tall as a beacon in the gaming landscape. Based in Gibraltar, Pragmatic Play has etched its name as an innovative game developer that supplies a range of player-favorite titles to the most successful international brands in the iGaming universe. The firm's prowess lies in its ability to craft immersive experiences across various gaming segments – slots, live casinos, bingo, virtual sports, sportsbooks, and more. Their multi-product suite, available in many languages and currencies, is accessible across all significant regulated markets, powered through a single, seamless API.

This enhanced partnership between Pragmatic Play and Rank Group underscores a promising future for live gaming fans in the UK, marking a new chapter in the iGaming narrative.

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