PlayOJO is the Official Sponsor of Dancing on Ice, airing on ITV1 and ITVX's

PlayOJO is an innovative online casino and online bingo site with headquarters in the United Kingdom and present in many countries worldwide. Since it was launched in 2017, the brand has expanded its reach and become one of the most respected online casinos. In recent years, the company has signed high-profile partnerships with equally prestigious ventures. The latest sponsorship deal with Lifted's Dancing on Ice, ITV1, and ITVX was inked in the opening days 2025.

Lucky Number 17 for Dancing on Ice

The 17th series of live celebrity ice skating competitions on ITV1 is about to start, and PlayOJO Bingo will be its official sponsor. The bingo division of the gambling group has plenty of fans, and many of them enjoy watching Dancing on Ice. Holly Willoughby and Stephen Mulhern host the show, which features celebrities trying to master ice-skating routines. A panel of judges marks their performances, while a live studio audience enjoys the show.

The partnership will benefit PlayOJO Bingo, as the company will enjoy excellent brand visibility on TV. This show is broadcast on Sunday when many people have the time and desire to relax with a quality show. The fun nature of Dancing on Ice and the fact that it features some of the best-known celebrities have ensured its success. It all begins on January 12, and the brand will be visibly displayed throughout the entire season.

In 2025, the selection of celebrities shining on the ice rink includes Olympic rowing legend Sir Steve Redgrave, Love Island star Chris Taylor, and former football player Anton Ferdinand. Coronation Street fans will celebrate the presence of Sam Aston on the show, and the same goes for EastEnders star Charlie Brooks and Hollyoaks' Chelsee Healey. Presenter Michaela Strachan will also be featured.

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A Time to Shine for PlayOJO Bingo

Among the many benefits of this sponsorship deal, PlayOJO Bingo will have 120 seconds on air featuring the Sounds Like OJO Time. Those who enjoy playing games will surely recognize the iconic three-note sonic logo. The brand will also be promoted on the ITVX website, ITV's streaming service, and the STV Player site, as well as on mobile devices through the app. Conversely, the gambling operator can use the Dancing On Ice logo on its platform and social media channels.

Peter Bennett, PlayOJO's CMO, was happy to announce this sponsorship deal with a popular program. He highlighted the fact that the SkillOnNet-powered company he represents goes to great lengths to create an entertaining space for players. The goal is to make them feel relaxed and enjoy every time they spend in the spotlight, just like the celebrities competing in Dancing on Ice. This new partnership is expected to benefit both parties throughout and potentially beyond season 17.

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