PA Betting Brings Diversified Sports Data to UK SportsBet Powerhouse bet365

Admin. - July 20, 2022
PA Betting and Bet365 logos

The latest expansion of the data deal between PA Betting and bet365 moves both organisations to the forefront of their respective iGaming sectors.

PA Betting is furthering iGaming's sabermetric revolution in an expansion of a deal with sports betting powerhouse bet365.

The Deal

Advanced data will be on full display at UK-based global sportsbetting powerhouse bet365 through an expansion of its longstanding data deal with leading content provider PA Betting Services PABS.


The additional global football data and content supplied by PABS stand to significantly diversify betting opportunities for bet365's rapidly growing customer base.

About bet365 

Founded in 2000, bet365 is currently the world’s leading online sports betting brand, with over 6000 in its employee ranks and some 80 million customers worldwide.

PA Betting's Delivery

With a wheelhouse in horseracing data, PA Betting has been supplying the bet365 betting platform with horseracing, football, and general sports content for over 20 years. The new deal adds international football data from Scandinavia, South America, and Eastern Europe, to be delivered through the PA Betting Services Football Data API.

PA Betting Data Contributes to Growth

Advanced data has in no small portion contributed to the rise of the bet365 brand, with PA Betting Services Director Eugene Delaney asserting his organisation's commitment to bet365 as a betting partner with the new rich data:

“Our teams work relentlessly to make sure all PA Betting Services data is delivered quickly and accurately.”

PA Betting Rep Speaks

Delaney further emphasised the keys to the promptness of data delivery his company has come to be known for: agility and reliability.

About PA

PA complements numerical data with over 30 years of editorial and text coverage to provide clients and users with a more complete sports betting experience.

Horse Racing Origins

Meanwhile, PA Betting Service data stretches back some 60 years in the land-based sector for horse and greyhound racing, which has driven the organisation's rise to the top of the UK and global betting industry.

PA Organisational Goals

The data expansion to bet365 is consistent with PA Betting's general goal of providing diversified content and data solutions and leveraging new markets to engage players and drive betting activity growth.

Data Packets

Enhanced data products that PA Betting will provide to Bet365 from the new territories will be delivered across live data, form guides, statistics covering the past 100 years, editorial content, images, graphics and infographics, and custom-hosted solutions.


As the self-styled most comprehensive international horse racing, greyhound, and sports betting content supplier, the expansion of the deal with Bet365 diversifies PA Betting from a horse-racing specialist into a comprehensive global data powerhouse. While Bet365 maintains its competitive advantage with the market's most advanced Sports betting data system.

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