Bet365 Strengthens Partnership with UFC in the UK and for Expanded Coverage

Bet365 has secured an extended partnership with the Ultimate Fighting Championship (UFC), reinforcing its role as the official sportsbook partner for the UK and Ireland. The agreement will now expand to cover additional European regions, such as Denmark, Germany, Spain, and Italy, further bolstering the collaboration between the two entities.

As part of the expanded deal, Bet365 users will have access to a range of new features through the collaboration with IMG Arena, an official UFC partner. This includes the integration of the UFC's official data feed and in-screen live streaming of UFC fights on the Bet365 app and website. This enhanced viewing experience will provide fans with real-time updates and the opportunity to watch the action unfold as they place their bets.

One of the notable additions is the introduction of the "Bet Builder" feature, allowing Bet365 users to create customized bets. With this innovative tool, players can combine multiple markets for the same bout into a single bet, providing a more personalized betting experience.

Furthermore, Bet365 will continue to offer the exclusive "One on One" dedicated UFC show on its official YouTube channel. This show will deliver exclusive previews, in-depth analysis, and demonstrations of mixed martial arts (MMA) techniques, offering fans valuable insights into the world of UFC.

A spokesperson from Bet365 expressed their excitement about the extended partnership and the upcoming enhancements to the UFC betting experience. The spokesperson highlighted the introduction of the Bet Builder feature and the live streaming of UFC events within the app, providing customers with an immersive and engaging platform to enjoy the sport.

Nicholas Smith, UFC's vice president of global partnerships, also expressed enthusiasm for the continued collaboration with Bet365. Smith praised Bet365's commitment to MMA's growth through their bespoke and educational content. He emphasized the shared vision of innovation and delivering exceptional experiences to fans and customers, expressing confidence in the partnership's future expansion and development.

The extended partnership between Bet365 and UFC signifies the mutual commitment to provide fans with enhanced betting options and immersive viewing experiences. As both entities continue to prioritize innovation and customer satisfaction, this collaboration is set to elevate the UFC betting experience to new heights.