bet365 Introduces Lotto365, Powered by 49's UK

OCR Editor. - January 4, 2023
Lottery Balls Flying

Bet365 has reported the launch of Lotto365, a new live lottery product powered by 49's. This latest addition to the operator's offerings further grows their lottery offerings and improves their output in this market.

Sports Information Services (SIS) has created Lotto365, an online lottery offering, as part of its long-term partnership with bet365, the world's biggest operator. SIS, which owns the 49's Live Numbers brand, developed an exclusive live draws product for bet365's lottery offering.

Lotto365 features a live draw every five minutes for 23 hours each day, streamed from SIS's studios in Milton Keynes. Players can win up to £100,000 by correctly selecting five numbers out of 36, with fewer prizes also available. In addition to traditional lottery options, Lotto365 also allows customers to bet on the colors of balls drawn and on odd or even numbers.

The game will initially be obtainable in English, with plans to add additional languages in the future. Results will be displayed on the website, allowing users to view past draws, track hot and cold balls, and view statistics for unique numbers. This launch follows bet365's recent streaming of the 49's fixed-odds live numbers product online.

Jessica Mills, Head of Product Proposition at SIS, said:

We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team has worked very hard to support the creation and development of Lotto365.

The launch of Lotto365 is a testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high-quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project, and we’re confident that the product will attract a wider audience of players.

A bet365 spokesperson said:

Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing.

SIS and 49’s have a long history of producing best-in-class lottery content, and SIS were the partner of choice to support the development of Lotto365.

About SIS

Sports Information Services (SIS) has been a leading live video and data provider for the global betting industry for over 35 years. The company has a long history in creating and spreading betting events for horse and greyhound racing, as well as recently expanding into other areas such as esports and numbers games. SIS is the premier supplier of 24/7 live betting services, providing a range of channels to retail and online operators worldwide with rapid betting options. Recently, the company launched SIS Competitive Gaming, the first esports betting product explicitly designed for sportsbooks. SIS works with operators in over 50 countries worldwide, including Europe, Latin America, Asia, Australia, North America, and Africa, giving its rights-holder partners a chance to display their top-quality content across six continents. 

About Bet365

bet365 is the world's largest online sports betting company, with annual sportsbook revenues of nearly $4 billion and over 6,000 employees worldwide. The firm offers the industry's broadest range of in-play sports betting events on its proprietary platform, covering over 75 sports and streaming over 600,000 events live to its 80 million registered customers in over 160 countries each year.

bet365 serves cultural and linguistic regions worldwide with region-specific content and 21 different languages to improve the customer experience, further enhanced through the availability of 23 foreign deposit currencies and 50 payment methods. bet365 is dedicated to promoting responsible gambling and encourages customers to enjoy gambling as a leisure activity, but it recognizes that gambling can become a problem for some people. As a result, the company offers a range of tools to help customers control their gambling, which can be found at


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