Bet365 Enhances Sportsbook Experience with Expanded Opta Data Coverage by Stats Perform

OCR Editor. - September 21, 2023
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Bet365 expands its sportsbook offering by joining forces with Stats Perform to bring Opta-powered statistical bets, catering to football enthusiasts across Europe, Asia, and Latin America.

Bet365 Embraces Enhanced Opta-Powered Data for Enriched Betting

In response to bettors' ever-evolving demands, bet365 Sportsbook & Racebook has announced its partnership with Stats Perform to enhance its statistical betting reach. This collaboration brings to the forefront Opta-powered player and team statistics from even more elite football competitions spanning Europe, Asia, and Latin America.

This expanded coverage has been enabled by the extension of Stats Perform's acclaimed Opta data feed. Explicitly designed for dependable player and team statistical betting, the feed now encompasses an additional 19 elite competitions, translating to coverage of over 3,000 more matches annually. This amplification allows licensed sportsbooks to offer statistics-driven markets for close to 7,000+ matches each year. Such an offering will bolster their growth trajectory and engage bettors with every football action on the field.

Over the years, statistical markets have invigorated football betting, with a significant impetus from Opta's dedicated investment and unparalleled brand reputation. These markets are now integral to much-favored betting experiences like same-game multis.

Regarding this enhancement, Andrew Ashenden, Chief Betting Officer at Stats Perform, mentioned, "This significant inclusion of data for 3,000 new matches showcases months of meticulous work by our specialized teams." He further accentuated Stats Perform's dedication to aiding operators in pioneering and crafting compelling, customized products that resonate with bettors. "Our collaboration with bet365, who have swiftly integrated these new competitions, reflects our shared ambition," Ashenden added.

Supplementary Tools for a Seamless Experience

In addition to the broader Opta data feed coverage, Stats Perform has introduced pivotal tools:

  • The Opta Trading Viewer: This facilitates sportsbook trading teams in refining their trading, pricing and settling workflows for statistical markets, consequently elevating the customer experience.
  • The Same Game Multi Assistant: Housed within Stats Perform's Content Player Pro, this tool aids bettors in identifying high-performing players across over 15+ statistical categories from 250+ global leagues. Such insights empower bettors to make informed decisions, especially in statistical markets linked to same-game multis, bet builders, and pre-defined multis.

Elaborating on the transformative power of Opta data, Ashenden stated,

Our unparalleled Opta data has redefined the football betting experience, unlocking new client segments and boosting entertainment.

He emphasized that globally recognized sportsbooks prefer Opta data for its reliability and the resulting enriched bettor experience.

He concluded,

We take immense pride in pioneering such innovations. Our collaboration with esteemed partners like bet365 epitomizes our shared vision. And, this is merely a glimpse of our larger aspirations in this realm.

Stats Perform's Opta data is a trusted resource for numerous global entities, from sports teams to broadcasters. It serves as a beacon, enhancing the sporting experience and forging deeper connections between fans and the games they love. With an array of tools and platforms, such as Opta Voice, ProVision, ISF, PressBox Live, and PressBox Graphics, it remains an unparalleled asset in the sporting world.

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