Leading sports betting brand William Hill as agreed to a two-year agreement with Aston Villa Football Club to be their official team, in-stadium betting partner.
Under the new deal, William Hill will provide betting services at the Villa Park stadium, enhancing supporters' experience with convenient access to in-house betting opportunities. Other benefits will include exclusive bonuses, promotional offers, the chance to purchase match tickets, club merchandise, and more.
The new partnership is another exciting development for Aston Villa, and the news comes days after major expansion plans were approved by Birmingham City Council.
Comments From William Hill and Aston Villa
Liam McKee, William Hill Director of Media & UK Creative, said: "We're thrilled to be teaming up with Aston Villa and to be delivering our unrivaled retail betting experience, along with some exciting offers and opportunities, to Villa supporters.
"You can always count on Villa Park to provide a unique atmosphere, and we look forward to adding to fans' matchday experience over the next two seasons."
Nicola Ibbetson, Aston Villa Football Club Chief Commercial Officer, added: “William Hill are an industry leader, so we are naturally delighted to be welcoming them into Villa Park. As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
About Aston Villa F.C.
Founded in 1874 and based at Villa Park since 1897, Aston Villa F.C. is one of the oldest professional Football teams in the world. Their impressive record includes winning the Football League First Division seven times, the European and UEFA Super Cups once, F.A. Cup seven times, and the League Cup five times.
Notable players of the past include Andy Gray, David Platt, and Peter Schmeichel, while the current team includes Ashley Young as captain and Emiliano Martinez as vice-captain.
The Villa Park ground has a capacity of 42,682, with a planned expansion of the North Stand increasing this to 50,065. The development will include the Villa Live commercial and entertainment hub along with the new William Hill betting facilities.