SIS Expands Content Partnership with Operator Giant NetBet Through Horseracing Content

Lee R. - October 27, 2022
Horse racing field in the UK

Both NetBet and SIS will expand significantly as a result of integrating horse-racing content.

Leading multi-channel supplier of round-the-clock betting services, Sports Information Services SIS has fortified its partnership with operating giant NetBet.

New Deal

The new deal calls for adding live horse racing content to build on SIS's successful delivery of greyhound content to NetBet.

Extending the content partnership to Malta-based Netbet includes expanding the new content delivery across all 24/7 Live Betting Channels.

Original Agreement

The partnership was forged by launching data distribution from live greyhound racing to NetBet’s UK, Irish, and North American punters. This foundation was subsequently built upon with the delivery of live streams SIS Watch and Bet technology, enabling views of first-class racing content before placing a bet.

The Expansion Impact

The partnership represents a huge spike in exposure for NetBet horseracing customers, as SIS exclusive live UK and Irish racing will be augmented by the availability of SIS international horseracing offerings across Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Saudi Arabia, Spain, and the US for to bring the total over 65,000 for live and horseracing events delivered from SIS to NetBet customers in 2022.

Betting Channels

SIS’s 24/7 Live Betting Channels embed end-to-end solutions via live-streamed pictures, data, and on-screen graphics with betting triggers, prices, and derivatives.

NetBet Benefits

The content diversity helps NetBet achieve ongoing convertible profits from short-form content by offering customers betting opportunities of as little as every three minutes. 

SIS Spokesperson Speaks

SIS Commercial Manager for UK and Europe Dave Richardson commented on the “great relationship” his company has enjoyed with NetBet and his organisation’s “delight” for the new deal:

With the best in live pictures and data being delivered from the world’s leading racetracks, NetBet will be able to offer their customers a truly engaging betting experience, with an event available to bet on through our 24/7 Live Betting Channels every three minutes.

The diversity of technology in this deal should not be overlooked. 

NetBet Spokesperson Speaks

NetBet Head of Sportsbook Peter Camden echoed the engagement factor: 

Since we first signed up with SIS, the company’s industry-leading greyhound content has proven to be a huge hit with bettors, so extending our partnership to incorporate its high-quality horse racing coverage made strategic sense to us.

NetBet Brand Growth

This deal expands NetBet’s leading position as a provider of online services and platforms, priding itself on human resources.


This new deal with SIS will effectively balance the agility of NetBet at the strategic and human resources levels. 

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