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On August 30, 2023, Pragmatic Play, a leading content provider for the iGaming industry, revealed an expanded partnership with Gamesys Group, offering its acclaimed Live Casino portfolio in all of Gamesys Group's active markets. This strategic move enables Pragmatic Play to further its presence in key markets like the UK and Spain.
The deal incorporates several of Pragmatic Play's fan-favorite game shows such as Sweet Bonanza CandyLand™, Boom City™, and PowerUP Roulette™.
These games feature world-class components and immersive gameplay, which are sure to entice Gamesys Group’s diverse customer base. This partnership supports Pragmatic Play's ongoing efforts to expand its Live Casino portfolio with tier-one operators.
Gamesys Group, which is owned by Bally’s Corporation—a global casino and entertainment company—has a growing presence in both land-based and online gambling. Bally's oversees various prominent online brands like Vera&John, Jackpotjoy, and Virgin Games, along with multiple land-based casinos in the United States.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about the partnership, stating,
Gamesys is a wonderfully creative and collaborative team who shares our commitment to player entertainment and protection. Even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.
Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, also commented,
Pragmatic Play has some of the most instantly recognizable Live Casino games on the market. With such an expansive, thrilling portfolio, we couldn’t be happier to provide its content to our players.
The agreement is a win-win for both companies, not only extending Pragmatic Play's market reach but also enriching Gamesys Group's online casino offerings. It comes at a time when the demand for interactive and engaging online gaming experiences is at an all-time high, making the partnership timely and mutually beneficial.
This expanded partnership solidifies Pragmatic Play's position as a top-tier provider of Live Casino experiences while offering Gamesys Group's customers more diverse and engaging gameplay options. Both parties are optimistic about the opportunities this collaboration presents and are eager to see how their audiences will respond to the enhanced offerings.
