Pragmatic Play and William Hill Expand Partnership to Launch Live Casino Content in the UK

OCR Editor. - September 10, 2023
PragmaticPlay Partnership with William Hill Casino

In a significant move, Pragmatic Play, a prominent iGaming content provider, has extended its partnership with William Hill to launch its Live Casino offerings in the United Kingdom. This expanded alliance promises to amplify both companies' presence in the online gaming sector.

Pragmatic Play, a frontrunner in delivering content to the iGaming industry, has achieved another landmark by completing a group-wide rollout of its Live Casino portfolio in collaboration with William Hill, a part of 888 Holdings plc. Announced on September 7, 2023, the expanded partnership will notably enhance Pragmatic Play's Live gaming audience with William Hill, which has been hosting Pragmatic Play's slot content since 2017.

William Hill's customer base will benefit from a rich selection of live dealer games such as Roulette, Blackjack, and Baccarat. The expanded portfolio will also introduce new game show products, including Sweet Bonanza CandyLand™, Mega Wheel™, and the soon-to-be-released Vegas Ball Bonanza™.

This new deal aligns with Pragmatic Play's recent strategic moves to extend its reach in regulated European markets. Over the past few months, the company has inked deals in Switzerland, Sweden, and the Netherlands, among others, to broaden its portfolio's reach.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm for the extended partnership:

William Hill is a significant global brand that needs no introduction. We are thrilled to further our existing relationship by bringing our complete Live Casino portfolio to the UK market. From traditional games to innovative hybrid products, we aim to offer exceptional gaming experiences to William Hill customers.

Conversely, Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, also applauded the move: "Pragmatic Play's Live dealer offerings are well-regarded for being innovative and high-quality. We've had a successful partnership for six years, and this new expansion is set to elevate our collaboration even further."

Pragmatic Play's extension into the Live Casino sector with William Hill adds another feather in the cap for both companies. For William Hill, this partnership aligns perfectly with its mission to provide unparalleled moments of gaming excitement to its customers. This is an opportunity for Pragmatic Play to showcase its multi-product portfolio of award-winning slots, live casinos, bingo, virtual sports, and more to a broader audience.

About Pragmatic Play:

Pragmatic Play is a leading game developer providing various award-winning games across multiple verticals to global brands in the iGaming industry. Operating in all major regulated markets, languages, and currencies, Pragmatic Play streamlines gaming experiences through a single API.

About 888 Holdings Plc and William Hill:

888 Holdings plc is a global industry leader in betting and gaming, boasting a workforce of approximately 12,000 people worldwide. Acquiring William Hill's international business in 2022, 888 aims to offer customers state-of-the-art technology and content-rich products that assure fun, fairness, and safety globally. William Hill, founded in 1934, became an international, multi-brand business and part of 888 Holdings plc in 2022.

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