PlayOJO Casino has launched a big new advertising campaign starring an alpaca that's searching for a fair place to play its favourite games. Created by London-based ad agency TBWA, it's due for broadcast across all the major commercial networks in the UK as well as on digital and social channels.
A Happy Alpaca
The advert begins with a sad alpaca in a rainy field telling viewers about his bad experiences with online casinos. But then the star of the ad announces that he has found his OJO and dances in celebration to a lively soundtrack as he tells us that PlayOJO is fair and pays all bonuses in cash. At the end, of this fun commercial, he gives a wink and we see that the PlayOJO logo has been printed on his hindquarters.
Although it was only launched last year, PlayOJO has been a big success due to the wide range of slots and more from multiple developers and the commitment to fair gaming and fairer bonus deals.
Comments From PlayOJO
The Head of Brand for PlayOJO, Peter Bennet has said: “As a challenger brand, PlayOJO’s disruptive strategic approach to the industry is helping differentiate us as the fair casino, and we feel the alpaca campaign will break traditional online casino advertising conventions and enable us to stand out even more in what is a crowded market place.
“We are very proud of the advert and believe it will resonate with players right across the UK who are unhappy about being treated unfairly and who are looking for a fun and fair online casino experience.”