Loaded magazine was first published back in 1994 and it has grown in leaps and bounds since. This lad-culture magazine is a leading UK periodical which showcases a wide variety of male interest topics. These include ladies, ladies and ladies and of course cars, fashion, sports and aesthetics. And now this popular magazine will be paired up with its very own online casino and mobile casino too. Thanks to white label gaming solutions developer - Plus-Five Gaming - a highly entertaining online/mobile casino has now been developed.
Plus-Five Looks to Extend its Brand
The new online and mobile casino operator that Plus-Five Gaming has developed - known as Loaded - was expressly developed for the selfsame magazine. This move on Plus-Five Gaming's part is an attempt to make inroads into the publishing arena in the UK. Plus-Five makes use of the AliQuantum Gaming Platform and has already partnered up with Viaden Media, Global Gaming Labs, IGSoft, Aberrant Software and Mahjong Logic among others. The strategic fit between Plus-Five Gaming and readers of Loaded Magazine is said to be a match made in heaven. The partnership also solidifies Plus-Five Gaming's status as a world class player in the online gaming arena.
Loaded Magazine was approached by multiple companies which were offering white-label gaming. The actual decision to opt for Plus-Five will put Loaded Magazine squarely in the sights of gaming pundits the world over. Loaded online casino and mobile casino features high-quality games and a range of the finest online bonuses in the industry. The fact that the magazine will maintain significant control over their product offering is particularly alluring to this nouveau gaming entrant.
Other Notable Partnerships between Casinos and Magazines
In December of 2009, 3D poker gaming operator PKR.com had signed a partnership with the United Kingdom's IPC Media - the stated publisher of Nuts and Loaded. Loaded was recently sold by IPC Media to Vitality Publishing in October 2010.