MGM Resorts International announces the launch of BetMGM iGaming and online sports betting in the U.K., expanding the BetMGM brand globally. This expansion leverages LeoVegas' technology, creating an immersive and secure online gaming experience.
LAS VEGAS, Aug. 17, 2023 - MGM Resorts International, a recognized hospitality and entertainment industry name, marks a significant move towards global expansion by introducing the BetMGM iGaming and online sports betting brand in the United Kingdom. This strategic step aligns with MGM Resorts' broader vision of making the BetMGM brand a prominent player in international markets. The launch is made possible through a collaboration with LeoVegas, a Swedish-based gaming company acquired by MGM Resorts last year.
Bill Hornbuckle, CEO and President of MGM Resorts expressed excitement about introducing the proven BetMGM brand to international players. "BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them," he stated. This launch represents an essential stride in MGM Resorts' international growth strategy since acquiring LeoVegas.
The BetMGM UK online offering comes packed with innovative product features, including large-scale jackpots, frequent rewards, exclusive slots, and compelling sports promotions. This enticing blend of offerings aims to captivate players by delivering a captivating and secure online gaming experience. Leveraging the BetMGM brand and the heritage entertainment legacy of MGM Resorts in Las Vegas, the U.K. platform promises a thrilling casino and sports experience.
Available across desktop and mobile web platforms, the BetMGM UK online offering is poised for further enhancements, including the introduction of mobile applications, before a nationwide media launch in mid-September. For more information, visit betmgm.co.uk.
Gary Fritz, President of MGM Resorts International Interactive, expressed confidence in the potential of the BetMGM brand in the U.K. "We've had great success in the U.S. and Canada with our BetMGM brand, and we're confident we can duplicate this success in other markets, beginning with the U.K.," he noted. Fritz sees the U.K. as a mature online gaming market, presenting opportunities to engage both sports bettors and iGaming enthusiasts.
The BetMGM brand will continue to thrive in the United States and Canada through the joint venture of MGM Resorts and Entain, leveraging Entain's technology and platform.
LeoVegas, which is a part of this strategic move, currently operates in nine European and Canadian jurisdictions, showcasing a solid foothold in the gaming industry.
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MGM Resorts' foray into the U.K.'s iGaming and online sports betting market reflects its commitment to global expansion and innovation in the gaming industry. This strategic collaboration aims to offer U.K. players a distinctive gaming experience under the trusted BetMGM brand.
Disclaimer: The information provided in this article is based on the press release from MGM Resorts International. Any opinions, conclusions, or recommendations are solely those of the author and do not reflect the views of MGM Resorts International or any other mentioned parties.
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