John Cleese Stars as William Hill Debuts

Published September 27, 2010

John Cleese Stars as William Hill Debuts

Bet like the British at William Hill,' says John Cleese.

Online gaming is a lucrative market in Austria. Now William Hill, the renowned British brand of gaming excellence has moved into top flight to secure a spot in this developing market. The ambitious initiative is part of William Hill's desire to reach ever deeper into the European gaming market. In Austria's case this is worth an estimated €110 million a year.

Class, Variety and Style

William Hill is more than a sports betting enterprise: it's a fully-fledged casino operation, poker room, bingo room and virtual gaming paradise. It sports all the latest software gaming technology and the largest variety of popular games and sporting categories to punt on.

The moves are afoot to position WilliamHill in the Austrian market where expansion is set to take off at a rate of knots. Generous promos are being offered to commemorate the Austrian launch with an F25 bonus code offering a £25 bet at William Hill.

John Cleese Does the Spadework

A rollicking advertising campaign in print and online media will showcase John Cleese - whose comedic genius spans decades in film and television work. Viewers will recall the UK favourite Fawlty Towers. Cleese will be the poster-child of William Hill's ad campaign. The 'Wetten wie die Briten' slogan is already drawing crowds and turning heads.

The focus of course is on sports betting - specifically football and there are multiple betting options in live-play, pre-match and other sports bets to enjoy.

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