Betting on American football is growing in popularity in the United Kingdom, according to statistics released by British bookmaker William Hill.
Hill said on Monday that it has taken almost £20 million on American football so far this season, a 50% increase making it the fastest growing sport by turnover. The bookmaker is expecting at least £2.5 million to be placed on Super Bowl XLV, to be held on Feb. 6 at Cowboys Stadium in Texas.
Following the wild card games this past weekend, William Hill now has the New England Patriots as favorites to win the title, ahead of the Atlanta Falcons and Green Bay Packers.
Super Bowl Odds
Super Bowl outright: New England Patriots 7/4, Atlanta Falcons 11/2, Green Bay Packers 6/1, Pittsburgh Steelers 13/2, Baltimore Ravens, Chicago Bears 8/1, New York Jets 14/1, Seattle Seahawks 40/1.
AFC Conference Winner: New England 4/5, Pittsburgh 7/2, Baltimore 9/2, New York Jets 13/2.
NFC Conference Winner: Atlanta 6/4, Green Bay 2/1, Chicago 9/4, Seattle 14/1.
And now William Hill invites all punters to bet on your iPhone.
William Hill Mobile offers great odds and safe gambling through your phone! Available on most any mobile including iPhones.